The Health Ingredients Excellence Awards celebrate the best innovations and companies involved in the ingredients community. The winners of the Hi Excellence Awards 2010 were announced  The Most Innovative Health Ingredient Award went to DSM Chosen by the judges for the overall excellence of its entry which encompassed in-depth consumer insight, ground-breaking science, clear positioning and the possibility for manufacturers to address a significant and real global health issue. DSM became the first winners of the new awards format.
Hi Excellence Category Winners
Heart Health
 | | Company name: DSM NUTRITIONAL PRODUCTS EUROPE LTD.
Product name: Fruitflow® | | | | Fruitflow® is the first natural, scientifically substantiated solution for healthy blood flow. The first ingredient with a 13.5 Health Claim, Fruitflow® represents the next generation in heart health, focussing on circulation. Fruitflow® helps to reduce platelet aggregation by keeping platelets in their inactive "smooth" state, which supports healthy blood flow. |
Digestive Health
 | | Company name: DANISCO A/S
Product name: GRINDSTED® Fiberline | | | | GRINDSTED® Fiberline is a unique product that represents a breakthrough innovation within the bread category. It meets the market demand for healthier bread with no compromise on taste, texture, processability or nutritional values. A large European bakery chain has called GRINDSTED® Fiberline the greatest bread innovation within the past 25 years. |
Nutrition for the young and old
 | | Company name: Innophos, Inc. Product name: VersaCal® Clear | | | | Phosphates for Fitness™ - Innophos’ portfolio of phosphates for beverages includes the patented VersaCal® Clear for calcium fortification in acidic clear drinks. It provides dual nutrient sources of calcium and phosphorus with minimal impact on taste. | Sport Performance
 | | Company name: CHR. HANSEN A/S Product name: L. fermentum PCC® | | | | L. fermentum PCC® is clinically proven in placebo-controlled studies to reduce illness in athletes after training. Fewer days of illness means fewer involuntary breaks in the training. Finally the benefits of probiotics are reaching the sports industry. PCC® is a natural compound with proven safety and available in multiple applications. |
Weight Management
| No Award given | the judges, while praising the potential of the entries, felt that none of entrants met their strict criteria. Please see nominees below: |
Company name: BIO SERAE LABORATORIES SAS
Product name: ID-alG™ ID-alG™ offers a natural alternative for weight-management with strong scientific support. Studies conducted on this original seaweed extract highlights that it helps to healthily control caloric intake by limiting carb and fat absorption. A recent clinical study confirms on woman that ID-alG™ favors weight loss, especially fat loss, with no side effects. Company name: LIPID NUTRITION B.V. Product name: Clarinol® CLA Clarinol® CLA is the original brand of CLA and is an exclusively licensed product of Lipid Nutrition. CLA is one of the best clinically proven weight management ingredients on the market. It has a positive effect on body composition by reducing fat mass and increasing lean body mass in humans. Company name: PureCircle Product name: Stevia The stevia plant is native to Paraguay, but is now cultivated in over 20 countries. Some of the world’s most successful new products are naturally sweetened with stevia extracts. The sweetness extracted from the stevia leaf is 100% natural, non-caloric, and up to 400 times sweeter than sugar. |